Artists drop links.
Icons premiere.
Be iconic on eel.

eel is a music-first premiere + streaming network that turns your music video release into a red-carpet event, a live broadcast, and 24/7 CTV exposure.

eel is a music-first premiere + streaming network that turns your music video release into a red-carpet event, a live broadcast, and 24/7 CTV exposure.

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We’ll shoot & edit your music video for free.

We’ll shoot & edit your music video for free.

We’ll shoot & edit your music video for free.

You cover the production budget; eel brings creative direction, treatment, cinematography, choreography and editing with no extra creative fee, designed for broadcast + VMA/GRAMMY craft levels awards.

You cover the production budget; eel brings creative direction, treatment, cinematography, choreography and editing with no extra creative fee, designed for broadcast + VMA/GRAMMY craft levels awards.

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Red-Carpet Launch (LA / NYC / ATL / MIA / NASH, etc).

Red-Carpet Launch (LA / NYC / ATL / MIA / NASH, etc).

Red-Carpet Launch (LA / NYC / ATL / MIA / NASH, etc).

In-person Music Video release event. We bring red carpet, press, Q&A or performance, fans + industry, all framed as your night.

Live Broadcast on TV.

Live Broadcast on TV.

Live Broadcast on TV.

We stream the premiere on TV globally so your global audience can “show up” in real time. We put it on TV, on Roku, Fire TV, Vizio, Samsung TV, LG, Apple TV, Android and iOS. We program your video into genre/mood channels so it plays alongside peers your fans already love, recurring exposure, not just a one-day spike.

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Awards & Press Engine.

Awards & Press Engine.

Awards & Press Engine.

Submission support: We help package materials and align timelines so your video is actually in the conversation, Premiere recap, clips, and angles pitched into major music + culture outlets like Billboard, Rollingstone, Pitchfork, etc, and playlists to build narrative around your drop.

Brand & Revenue Opportunities.

Brand & Revenue Opportunities.

Brand & Revenue Opportunities.

Potential “presented by” partners around your event = appearance fees, integrations, and added marketing, without hijacking your creative. Revenue sharing: Eligibility for AVOD/CTV rev-share and sponsor upside where applicable (structure agreed with your team).

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Assets, Data & Control.

Assets, Data & Control.

Assets, Data & Control.

Red-carpet photos, live clips and key art delivered for your socials, EPKs, and campaigns. Access to performance insights that help you and your team plan the next move. You/your team approve creative, sponsors, and messaging. Our rights are non-exclusive, with clear terms.

Built for Both Stars & Rising Artists.

Built for Both Stars & Rising Artists.

Major-level rollout without major-label bloat: A launch format that feels like TV + film + festival. 

Lift for developing artists: For artists on the come-up, eel offers a spotlight and story that’s impossible to get from a plain upload.

Major-level rollout without major-label bloat: A launch format that feels like TV + film + festival. 


Lift for developing artists: For artists on the come-up, eel offers a spotlight and story that’s impossible to get from a plain upload.

Who owns the video?

You do. eel licenses usage (event + CTV/AVOD) under a non-exclusive agreement.

What rights do we need?

Master + video rights from the label/artist; publishing cleared for our territories/uses (CTV/AVOD/live).

How do I add videos?

Typical runway: 3–6 months (event, creative, clearances, press). Faster is possible if assets and rights are ready.

Who owns the video?

You do. eel licenses usage (event + CTV/AVOD) under a non-exclusive agreement.

What rights do we need?

Master + video rights from the label/artist; publishing cleared for our territories/uses (CTV/AVOD/live).

How do I add videos?

Typical runway: 3–6 months (event, creative, clearances, press). Faster is possible if assets and rights are ready.

Who owns the video?

You do. eel licenses usage (event + CTV/AVOD) under a non-exclusive agreement.

What rights do we need?

Master + video rights from the label/artist; publishing cleared for our territories/uses (CTV/AVOD/live).

How do I add videos?

Typical runway: 3–6 months (event, creative, clearances, press). Faster is possible if assets and rights are ready.

What if we already shot a video?

Great, bring it. We can premiere + program finished videos if they meet eel’s quality and rights criteria.

Can we cancel or reschedule?

Yes—subject to venue/vendor policies. We’ll outline kill fees and reschedule windows upfront.

Who should contact eel?

Managers, labels, or artists directly. Send a link (or brief) to: video concept / timeline / rights holder / team contacts and we’ll revert with next steps.

What if we already shot a video?

Great, bring it. We can premiere + program finished videos if they meet eel’s quality and rights criteria.

Can we cancel or reschedule?

Yes—subject to venue/vendor policies. We’ll outline kill fees and reschedule windows upfront.

Who should contact eel?

Managers, labels, or artists directly. Send a link (or brief) to: video concept / timeline / rights holder / team contacts and we’ll revert with next steps.

What if we already shot a video?

Great, bring it. We can premiere + program finished videos if they meet eel’s quality and rights criteria.

Can we cancel or reschedule?

Yes—subject to venue/vendor policies. We’ll outline kill fees and reschedule windows upfront.

Who should contact eel?

Managers, labels, or artists directly. Send a link (or brief) to: video concept / timeline / rights holder / team contacts and we’ll revert with next steps.

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Ready to roll?

Ready to roll?

No more quiet releases. Launch big.

Schedule your eel premiere.

Request Access

eel

eel

eel

Email

info@watcheel.com

info@watcheel.com

info@watcheel.com

Phone

+1 (213) 732-9525

+1 (213) 732-9525

+1 (213) 732-9525

Watch Your Music +Movies.

Watch Your Music + Movies.

Watch Your Music + Movies.

© eel Inc. 2025. All rights reserved.
© eel Inc. 2025. All rights reserved.
© eel Inc. 2025. All rights reserved.